Microsoft invests significant time in Indonesian marketplace Bukalapak

Microsoft has been rigorous attempts to make its innovative impact in the industry. With that being said, we already know that the company is in the works of releasing light and sleek versions of windows ten dubbed as the windows 10x. The company is also teaming up with Qualcomm to deliver power-efficient Surface Pro devices.

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One of the news is that Microsoft has agreed to join a $100 million investment in the Indonesian online marketplace called PT Bukalapak.com. It doesn’t surprise because the online retail market has seen sudden demand and growth in value and profit due to the pandemic.

The online marketplace’s existing backers include ‘GIC Pte’ and ‘PT Erlang Mahkota Teknologi’ or the Emtek Group. And now, Microsoft has joined the list of the online marketplace’s investors. Together, all the eCommerce retailers’ backers have invested between $2.5 billion to $3 billion in the firm.

The Redmond-based software maker, though, officially confirmed its investment in the Indonesia online marketplace. It, however, refused to make any comments regarding the investment amount. The deal indicates that Bukalapak will be adopting Microsoft’s Azure as its preferred cloud platform. The cloud service will support the company’s more than 12 million merchants and 100 million customers.

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Haris Izmee, president director of Microsoft Indonesia, said, “Through this partnership, merchants and consumers will have a more efficient and reliable buying and selling experience.”

We already know that Google is investing a considerable sum of $350 million in the Indonesian e-commerce platform, Temasek, and Tokopedia. Another US-based tech giant investing in the Indonesian e-commerce market indicates just how much value the countries marketplace has. It also shows that US-based firms are showing an active interest in the growing Indonesian market post-pandemic and will continue to invest more to establish their presence in the ever-increasing south Asian e-commerce market.

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