Apple updates its App Store pricing owing to changes in international exchange rates

Apple is the world’s largest tech company, with its GDP crossing more than 80% of the world’s countries. The company is majorly known for its iPhones and the famous App Store. However, the company is also known for one more thing: its App Store policies and pricing.

Termed as draconian by many, the App Store policies have been a hot topic this year. Many developers even formed a so-called “Collaboration for App Fairness,” and the company setting up unnecessary terms for cloud game streaming services.

This time Apple has updated its app store policies and exchange rates for many countries, including India. The company stated that foreign exchange rates had changed drastically during the pandemic. Hence, the Cupertino giant has increased its apps and in-app purchases for Brazil, Colombia, India, Indonesia, Russia, and South Africa.

Some additional changes in tax have also been added:

  • India: New equalization levy of 2% (in addition to the existing goods and services tax of 18%)
  • Indonesia: New value-added tax of 10% for developers based outside of Indonesia
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The iPhone maker also stated that the changes in the pricing of apps and in-app purchases would also be adjusted in countries like Iceland and Albania. The value-added tax will align the prices in U.S dollars.

After the new updated policy takes effect, my Apps’ pricing and availability section will be updated in the App Store. The total pricing will be calculated based on the tax-exclusive price and will be adjusted and calculated accordingly.

The new iPhone pricing and tax details suggest that the company is changing its App Store regulations based on the changing times. Both the developers and app owners will have to adjust to the App Store policies.


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