VIVO to sponsor UEFA European Championship 2021

Chinese mobile and electronics maker Vivo has signed off on a 4-year deal to sponsor the UEFA European Championship, according to latest media reports. This news comes to us months after BCCI and Vivo decided to suspend the IPL sponsorship for this season of the mega T20 cricketing league.

Although the financial component of the brokered deal remains unknown for the moment, VIVO will now be officially associated with another grand spectacle with UEFA Euro which is now going to be held in 2021, because of the coronavirus pandemic.

Vivo India: Vivo unveils new 'Made in India' logo for devices - The  Economic Times

The marketing director of UEFA Guy-Laurent Epstein is quoted as saying, “Vivo is a recent and modern smartphone brand and we sincerely value their commitment to excellence and dedication to giving their customers the best possible experience. With Vivo’s help, we are looking forward to connecting football fans globally over the next four years and beyond.”

From VIVO’s perspective, it looks like they want to further establish their brand presence through key areas in Europe. And what better to market and promote their products and services than through the medium of international football?

European Championships postponed until June 2021 due to coronavirus  pandemic | MLSsoccer.com
- Advertisement -720x200

VIVO has been an active brand entity as far as sports are concerned, and have been deeply engrossed in marketing plans to make their presence felt. It is possibly why they do hold a decent amount of market share in the Asian smartphones market.

Their campaign planning has successfully worked with cricket and IPL in the past, and so have decided to delve into other sports and get a similar return on investment. They had earlier inked a deal with the BCCI for IPL main sponsorship rights which was worth Rs 2200 crores over a period of 5 years, between 2018-2022.

However now, one closed door opens another elsewhere. And that is exactly with the case with VIVO and UEFA Euro tournament, which could be a beneficial deal for both parties.

Do check out:

Untitled-13
Bhargav Gopal
The quintessential football aficionado who knows a thing or two about Economics. One can often find me reading detective novels with coffee when I am away from the sports world.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

Stay Connected

13,642FansLike
354FollowersFollow
88FollowersFollow

Hot Topics

300x600

Latest Articles

Trending

All the upcoming Indian Web Series in March 2021

As the situation is under control so many new Indian web series are going to launch in March.  The OTT platforms have tried their...

Top 10 most expensive trophies in the world in 2020

Winning a trophy means a lot to any club or player! The importance of winning a trophy cannot be measured by money. But which trophy...

Lenovo Legion 5 Pro with up to AMD Ryzen 7 5800H & RTX 3070 available in Germany for €1,799

Lenovo's Legion gaming laptop series is exceptional for professional and casual gaming; among them, the Legion 5 model is one of the most "value...

Top 10 most valuable player in the world in 2021

Transfer window has reopened for the month of January already. CIES Football Observatory has released the list of most expensive players of the world. Here...

Featured