The IPL 2020 is just a few nights of sleep away. IPL is undoubtedly the most iconic league in the country and one of the biggest leagues in the world.
That being said, in order to produce such a profitable revenue, a lot of investment has to be made as well. Also, amidst the pandemic, getting that amount of investment seemed difficult at first. However, the fact that the IPL is set to begin next week goes to show it’s grip on the market.
Today we list the five biggest brands investing in the IPL. They have together invested a massive sum of more than 1100 crore rupees to make the tournament happen.
Dream11 is making big strides in the market this year. The fantasy sports platform first made a huge breakthrough by becoming the title sponsors of the IPL 2020. They then became co-presenting partners of on-air broadcast and took many team sponsorships. It has also been reported now that Dream11 will also be the co-presenting partner of Disney+ Hotstar for the LIVE streaming of IPL 2020.
They first bought title sponsorship of the league for 222 crores. Their commitment as a co-presenting partner with IPL live broadcast will be another 120-130 crores. They have also confirmed sponsorship deals with six franchises of IPL 2020. All put together, the figure is expected to touch 500 crores.
Byju’s the biggest spender this year on the on-air advertising. They are also the lead sponsor of Pre-Post and Mid-Innings shows. Their total on-air spending will be in the range of 150-160 crores for the season.
Amazon is the biggest online shopping platform in the country. They have bought a co-presenting partnership with Star Sports. They will spend a sum of 120 crore rupees this year.
Amazon is a massive organization throughout the world, therefore, having them contribute to IPL is good for the sport as well.
Like Amazon, PhonePe is also the co-presenting partner with Star Sports. The online money platforms are going big day by day in India. They will also be spending around 120 crores.
Telecom operator Vodafone Idea, rebranded as Vi, has also become the co-presenting sponsor for IPL as well. Their contribution would be around 120 crores as well.
Interestingly, four of the five highest sponsors are online platforms.
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