Saturday, May 21, 2022

IPL 2020: boAT becomes the ‘Official Audio Partner’ of 6 IPL teams – CSK, DC, KXIP, KKR, MI & RCB

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IPL 2020 is just 3 days away and all the fans are quite excited to witness the biggest T20 franchise tournament in the world.

In the last days of the tournament, the teams are hurrying up to fill their partners’ slot.

Now, boAt has become the ‘Official Audio Partner’ for 6 Indian Premier League teams – Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians and Royal Challengers Bangalore.

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boAt has been partnering with IPL teams since 2018. It has witnessed a 20% surge in demand for its products in COVID-19 times. The brand has also crossed INR 500 crore (FY 2019-20) in gross revenues in just over 4 years. The ‘Made for India’ brand has grown quickly and is now ranked as the No.1 brand in the earwear (headphones & earphones) segment, with around 20% market share as per the data released by leading IT market research and advisory firm International Data Corporation (IDC).

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The brand’s very own boAtheads (brand ambassadors) Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Rishabh Pant, Prithvi Shaw, and KL Rahul will also be playing with the respective teams. With the brand motto of bringing stadium experience to the home, the association this time is bigger than ever

Commenting on the partnerships, Aman Gupta, Co-founder, boAt Lifestyle said, “The announcement of the Indian Premier League (IPL) has brought back the excitement amongst viewers and advertisers who were starved of original sports content. Due to the pandemic, work from home (WFH), workout from home, learning from home, cinema at home has become the new normal and with IPL the consumers will also witness another first – Stadium at home. Cricket is no less than a religion in India, will be viewed with no less than a stadium like an ambience. IPL season will give the right push to not only speakers, sound-bars, and earphones but the overall audio industry. We are optimistic with our limited edition of headphones and speakers, the experience for our consumers will be bass-heavy.”

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IMG Reliance has been working closely with boAt on all their sports partnerships. On boAt and associations, Nikhil Bardia, Head of Sales at IMG Reliance said, “Excited to have boAt as our official audio partners, they truly know how to increase the decibel of excitement for the millennial of the country.”.

boAT has also announced the launch of limited-edition earphones, headphones, and speakers inspired by the insignia and colours of the teams, to cater to the fans of the respective teams.

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Rahul Roy
Rahul Roy
I am a computer guy by profession and a sports fanatic by choice.

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