Dream11 is making big strides in the market this year. The fantasy sports platform first made a huge breakthrough by becoming the title sponsors of the IPL 2020.
They then became co-presenting partners of on-air broadcast and took many team sponsorships. It has also been reported now that Dream11 will also be the co-presenting partner of Disney+ Hotstar for the LIVE streaming of IPL 2020.
Other than this Hotstar has also signed deals with Procter & Gamble, Kellogs, Himalaya, Apple, Intel, JSW, Ikea, Jeep, Urban Company, JBL, Visa, Mastercard, and CarDekho among others for the advertising around the LIVE streaming of IPL 2020.
Dream11 making it big!
According to the reports, the platform has got 11 associate sponsors including Acko General Insurance, Maruti Suzuki, digital ledger app Khata-Book, e-commerce firm Flipkart, online food ordering platform Swiggy, online rummy gaming platform Ace23, HDFC Bank, Great Learning, MX Player, Kingfisher Calendar, and Association of Mutual Funds in India (AMFI).
Dream11 was started by Harsh Jain and Bhavit Sheth in 2008. In just over a decade, it has turned not only the biggest mobile gaming platforms in the country but has also emerged as one of the biggest cricket advertisers in the world. It also became the highest overall spender of the IPL 2020.
The company’s total investment in the league is set to cross the whooping figure of 500 crores. They first bought title sponsorship of the league for 222 crores. Their commitment as a co-presenting partner with IPL live broadcast will be another 120-130 crores. They have also confirmed sponsorship deals with six franchises of IPL 2020. All put together, the figure is expected to touch 500 crores.
This just goes to show the hold of Dream11 on the market that they’re able to produce such massive revenues in such a difficult time of the pandemic.
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