Regarding the COVID-19 situation in 2020, India’s smartphone shipments in the premium segment declined 32% in quarter 2 of the year 2020. Most of the smartphone companies have faced a huge amount of loss in those days, especially in that lockdown time, there were almost zero shipments in April. But some of the companies like Samsung, OnePlus, Apple still managed to secure the top positions in the market in case of selling and shipments.
Fighting against the current situation, Samsung once again stands out with solid smartphone sales ahead of the pack. According to the statistics, by the end of the year, the company may finish off with a total of 265.5 million smartphone shipments taking 21% market share.
Samsung has secured the second position with a slight margin of less than 1% in competition with the OnePlus. Samsung also captured almost 29% share. Among the Samsung models, the Samsung Galaxy A71 became the best-selling service and secured a spot in the top three models in the premium segment in Q2 2020. Moreover, the Galaxy S20 Ultra has captured the second spot in the ultra-premium segment. Premium quality Super AMOLED display, great battery, and the branding of Samsung are quite enough to upscale the company to the top.
Apart from this, Apple has also secured the third spot in the premium shipment during the quarter. The iPhone 11 claimed the honor of the best-selling model in the previous quarter, slipped to the fifth spot but managed to remain number one in the ultra-premium segment. The latest iPhone SE 2020 also received a good response from the customers as it secured a spot in the top five models of the segment within the initial quarter of launch.
