HMD Global aka Nokia to invest in India, bring in cheaper smartphones & make India an export hub

HMD Global, the maker of Nokia-branded phones, according to ET, plans to make India its future export hub. Recently it has raised $230 million from investors like Nokia Technologies, Google, and Qualcomm, out of which a large part of it is planned to invest the country.

India has the potential to become the world’s largest smartphone market in the coming years and brands do know that. 5G is an exciting thing coming in a few years, so 5G smartphones will also get a huge demand in the coming days.

So, HMD Global plans to work with its contractor manufacturers Qualcomm, and Google to help bring low-cost 4G and affordable 5G phones in the near future. Also, do keep in mind that Nokia manufactures it’s smartphones in India and is one of the few non-Chinese smartphone brands in India.

Nokia 7.1 : Launched | Specifications, Price and Availability.

Florian Seiche, CEO, HMD Global talked to ETTelecom regarding this and he answered a lot of questions. Some of the important things he cited about the India’s smartphone market:

What does the fund-raising mean for India?

What that (fund-rasing) really enables us to do is to now focus on some of our key growth initiatives going forward. One of them is especially for the European and the US market, we want to focus on bringing the 5G transition that is not just limited to the top end portfolio, but to make the transition to the 5G technology more affordable.

The second one is we want to double down our efforts in software and services. We’ve already earlier this year, made a small investment in Finland in a software security center that we’ve opened and that’s playing a key role in our software quality management and we will further invest in other software areas like imaging. Earlier, we launched our first data connectivity service as a pilot, global roaming service HMD Connect at the beginning of the year. And we see this area as a great opportunity for us going forward to offer consumers directly the ability to connect their devices, right when they buy them from us or our partners.

And then the third pillar is the selected key geographies where we see unique opportunity and India for sure is key on that list. So, on that list is India but also Africa, and Brazil, a market that we have launched just this year, and also the US market where we have started our carrier collaboration last year. And I can say, for India, specifically that I’m excited about, I see a renewed optimism in India with the efforts to strengthen the local Indian smartphone ecosystem.

You also talked about the focus on the local ecosystem. What steps are you taking to deepen your manufacturing capabilities in the market? Are you looking at making India as one of your exports hub globally?

First of all, on the feature phones, as you know, we’ve already been producing India for a long time with our partnership with Foxconn. So there we have a very solid foothold in India. And for smartphones, as you said rightly, we are at the moment in deep discussions with local manufacturing partners, with the government, but also even with local possible component partners. So, we are very excited to see those possibilities become real in the next couple of months. And once we have that established, then obviously, as a future step, we could also envision India to be an export hub for us. However, now the first focus is definitely to strengthen that local supply chain set up to serve the Indian market and those opportunities that we can grow there locally.

Nokia 7.2 becomes the best selling Nokia smartphone in India since May 2020
via AndroidPIT

Can you give us an idea of how much of value addition for Nokia phones is done locally in India?

All our phones are actually manufactured in India already today. But what we would like to do going forward is to even deepen that, especially for the smartphones by working deeper, with fewer local Indian partners who then can also on-board local key component players.

Are you also asking your global supply chain partners to set up their operations to support your India operations?

Yes, this has already led to this setup we already have in place today. And our vision is that going forward for the Nokia smartphones, we could have maybe one or two bigger local partnerships in place.

Could you give us an idea about your pricing strategies?

As of today, our core lineup is between $100-$250. So actually, I think that for India covers quite a broad part of the market. So that’s definitely our core focus area.

Redmi Go & Samsung Galaxy A2 Core are the upcoming smartphones with Android Go Edition 
The Nokia 1 with Android Go

In India, we now have a number of 5G phones already commercially available. Will HMD be playing a key role in bringing 5G phone prices further down?

We want to work together with Qualcomm but also with the carriers. I think for the user, it’s important also to have the coverage available so that they can enjoy, actually the true benefits of the technology.

Will you launch commercial 5G phones at affordable price points?

Nothing I can announce today, but I can share with you that it’s definitely a key priority we’re working on today.

Read the full interview here. Obviously, as Florian Seiche said, the brand will obviously look forward to the country especially when the anti-Chinese sentiment has increased sales for Nokia and other non-Chinese brand smartphones. Also, the Indian Govt has laid the PLI scheme to help boost local manufacturing and make India one of the top smartphone exporters in the next 5 years. Then, in 2021, 5G will again play a vital role and brands will think to profit from this to focus on the market with 1.3 billion people.

Do check out:

😎TechnoSports-stay UPDATED😎


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.

Related Articles

Amazfit Band 5 with SpO2 sensor and Amazon Alexa support now available on Amazon at $49.99

In recent days, budget fitness bands have become much more affordable than before and you need to spend a few bucks to...

Apple Macs are now customizable via its Indian online store

Finally, Apple's Indian online store is live now and you can order its products directly with a lot of exciting offers. Among...

Upcoming RDNA 2 based AMD Navi GPU specs leaked

AMD's upcoming Radeon RX 6000 series GPUs will mark its first next-gen discrete graphics cards for desktops and people are actually excited...

Stay Connected


Hot Topics

Nokia 3.4 launched with the new Snapdragn 460 SoC

Nokia finally showcased its new Nokia 3.4 handset at today's (22nd Sep) Only Gadget You Need launch event. The handset with beautiful...

Nokia 9.3 details leaked, coming in Q4 2020

Nokia is expected to add another flagship smartphone in its '.3' series with a trading name 'Nokia 9.3'. The launch date of...

Nokia 3.4 will arrive in two variants-spotted on FCC certification

Nokia is expected to launch a new member in its '.4' series family with a trading name 'Nokia 3.4' and will be...

Latest Articles

Death Stranding 1.04 PC Update arrived, All you need to know

The 1.04 update for Death Stranding is now live on PC. The size of the update is around 5 GB, which presents...

Huawei is going to debut HarmonyOS in ita smartphone- release in December 2020

The 2020 Huawei Developer Conference was held on 10th September, in Songshan Lake, Dongguan. In this event, Huawei officially revealed the HarmonyOS 2.0. According to...

Mass Effect: Legendary Edition Reportedly Coming Next Year

The rumored Mass Effect: Legendary Edition aka Mass Effect Trilogy remastered bundle will launch in early 2021 instead of this October. The game bundle...

Royole Flexpai 2 with foldable display arrives officially

The Chinese flexible display manufacturer Royole has launched Flexpai 2. The device looks much more refined from both the hardware and software...

Top 10 Gaming Mouse in India under Rs. 2,000

If you think gaming accessories like keyboard and mouse are only for gaming, maybe you are on a wrong track. These are...


ASUS VivoBook Ultra 15 with new AMD Ryzen 4000U APUs now available via Amazon India

The Taiwanese OEM is on a spree to bring new and powerful laptops in India when they are really needed by the...

13-inch Apple MacBook Air and Apple MacBook Pro gets discounted before next month’s launch

This year, Apple is ready to introduce its new MacBooks with its own silicon and we have heard multiple speculations and rumors...

Gran Turismo 7 confirmed for PS5 and what we know so far

Sony has officially confirmed Gran Turismo 7 for its upcoming next-gen PS5 console, but it didn't inform about the release date of...

PS5 Input/Output System to be Supercharged, Bandwidth Goes Up to 17.38GB/s

The PS5 Input/Output (IO) system just got a massive supercharge by Oddle. As  Sony and Oodle tied hands together to level up...


Royole Flexpai 2 with foldable display arrives officially

The Chinese flexible display manufacturer Royole has launched Flexpai 2. The device looks much more refined from both the hardware and software...

OnePlus Nord Vs Samsung Galaxy M51: Which one is the best mid-ranger under INR 25,000?

Earlier this year OnePlus forayed into the mid-range segment with its Nord lineup which triggered other smartphone manufacturers to enter the...

You can buy Oppo Reno4 Lite through the Ukrainian retailer’s website

The Oppo launched its Reno 4 Pro in China and it came into the Indian market at the end of last...

Realme 7i Support Page goes live, launching in India soon

From the last couple of months, Realme has launched a bunch of its mid-range segment smartphones all over the world. Now,...