Thursday, January 20, 2022

ASUS India rides high with a 15% market share in the Consumer Notebook Segment in Q1 2020

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Asus India has made a decent progress in the country competing against the likes of Lenovo, HP, Acer and Dell. With its recent laptops in the gaming as well as premium laptops, has made it a great choice for consumers and professionals.

Also, their budget laptops are quite ‘value-for-money’ ones and undoubtedly, their Vivobook series of laptops have helped to attract more buyers in the past few years. With agressive pricing and partnering with online retailers like Flipkart and Paytm Mall has helped the brand to spread across the nation.

According to their recent press release, the company claims to have capture 15% of the market share in the Consumer Notebook Segment in Q1 2020 itself. This is significant because the market has been affected with the likes of COVID-19 which in turn has paved the way for the work-from-home culture which in turn has led to an increase in demand for laptops.

ASUS ROG gaming laptops with 9th gen Intel CPUs & NVIDIA RTX graphics launched in India

Their key points include:

  • Work From Home mandate fuels the demand for ASUS’ Thin & Light and Gaming laptops  
  • Post-COVID -19 lockdown relaxation, ASUS has successfully recovered more than 90% of its national sales as compared to the pre-lockdown phase 
  • Extensive retail expansion plans to capture offline opportunities by establishing 200 stores by the end of 2020  

Interestingly, the Taiwanese giant aims to to be among the top 3 Laptop Brands by end of 2020 which is achievable if they continue to aggressively price their products and target its audience more specifically. Their Zenbook, Vivobook, TUF, ROG gaming laptop series have been received well by the consumers which has helped build a trust among its consumers.

So here’s Asus’s recent press release:

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New Delhi, May 27, 2020: While the nationwide COVID-19 lockdown has disrupted the growth trajectories of brands across industries, ASUS India has defied the prevalent norms and registered exceptional growth during this period. Recent data by IDC has revealed that ASUS has garnered 15% market share in the consumer notebook segment as of Q1 2020. The brand has witnessed a 40% jump in sales in Q1 2020 as compared to Q4 2019. While the overall laptop consumer market in India declined by almost 26.5% in Q1 2020 as compared to Q4 2019, this comes as a remarkable feat for ASUS.

In the weeks following the sequential relaxation of the lockdown, ASUS has successfully recovered more than 90% of its national sales as compared to pre-COVID 19 phases. Driving this hyper-growth is the increasing demand for high-quality, feature-rich laptops to support the work/study-at-home mandate, bolstered by the rising penchant for online gaming while individuals practice social distancing at home. In line with these trends, ASUS has seen a steady rise in the demand for its ROG and Thin & Light laptop segments.

Speaking on the developments, Arnold Su, Business Head, Consumer & Gaming PC, System Business Group, ASUS India said, “India has always been an important market for ASUS hence investments and growth strategies have been in sync. Our efforts have always been to expand our base and reach out to as many people possible to make technologically advanced and affordable laptops available to them.”

“Post the lockdown has been relaxed in some geographies the pickup pace of our products has been phenomenal, so much so that we expect sales to surpass average sales in the coming weeks. It is heartening to see our brand playing a key role in ensuring smooth work/study-at-home and enthralling gaming experiences for individuals during this challenging situation.”

ASUS aims to cross the 20% market share by the end of Q3 and a lofty 23%-25% by the end of Q4 2020. To continue this growth trajectory, ASUS is set to launch an array of new products while expanding its offline presence from 100 stores to 200 stores by the end of 2020. With concerted efforts in terms of enhancing its product portfolio and refining consumer experience, ASUS aims to emerge among the top 3 brands in the consumer laptop segment by the end of 2020.

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Avatar of Raunak Saha
Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.

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