The e-commerce giant who has left its mark in every sector including entertainment, cloud services, tech products, payment solutions and lot more plans to enter the ever-growing food delivery service in India.

The top local players in this sector, Swiggy and Zomato are coping up with their losses by reducing their workforce significantly, while Uber Eats made its way out of India after a short promising presence.

Well, this food delivery service plan has been in the mind of the company for quite some time now. It originally planned to launch the service last year which was pushed to March and was postponed further after the nation-wide lockdown that started in the same month.

Amazon Food is operational in the Bellandur, Haralur, Marathahalli and Whitefield areas of Bangalore. Image source: TechCrunch

Amazon Food will be working in select parts of Banglore as it previously began testing its food delivery service with select restaurant partners in Bangalore itself with employees earlier in 2020.

“Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials. This is particularly relevant in present times as they stay home safe,” said an Amazon spokesperson to TechCrunch.

“We also recognize that local businesses need all the help they can get. We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience.”

Amazon’s food delivery service gives customers with the freedom to order food from both local restaurants as well as cloud kitchens. Amazon has made hygiene it’s utmost priority and has built its own hygiene certification bar.

The eCommerce giant wants to convince it’s customers that the food delivered from its partners adheres to “the highest standards of safety.” It will be challenging for Amazon to gain customer trust in this pandemic situation and ultimately expanding its service all over India.

Obviously it will have to face a clash against Swiggy and Zomato in this league and make customers lure towards its food delivery platform. On the other hand, Zomato and Swiggy are diversifying their platform by selling grocery and delivering alcohol in India.

Sources: TechCrunch

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