BCCI announces Dream11 as Official Partner and TATA Motors will promote their newly launched SUV – Harrier as their lead brand for the VIVO IPL 2019

The Board of Control for Cricket in India (BCCI), announced Dream11, India’s biggest sports game, as the Official Partner for the VIVO Indian Premier League.

This four-year exclusive partnership will begin with the upcoming IPL 2019 season. Additionally, the ‘Official Fantasy Game’ of IPL will also be powered by Dream11.

The Board of Control for Cricket in India (BCCI) announced that IPL Official Partner TATA Motors will promote their newly launched SUV – Harrier as their lead brand for the VIVO Indian Premier League 2019.

The recently launched Harrier will leverage the IPL platform to showcase the SUV, engage fans and deliver memorable experiences to them.

This collaboration between India’s biggest cricketing event, IPL, and India’s biggest sports game, Dream11, will provide a platform for millions of fans to create their own fantasy cricket teams thereby deepening their engagement with their favourite sport. There will also be several Dream11 brand integrations and on-ground activations at various touchpoints during the VIVO IPL matches.

Commenting on the partnership, Harsh Jain, CEO, and Co-Founder, Dream11 said,We are very excited to partner with the BCCI and provide an engaging cricketing experience for the IPL, which is the pinnacle of sports leagues in India. Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4 billion TV impressions and 200 million online viewers in 2018, to achieve our goal of growing from 51 million users to 100 million users in 2019. It’s great to see how our dream of making fantasy sports intrinsic to sports fan engagement has come true.”

Speaking on the development, Mr. Amitabh Choudhary, Acting Hony. Secretary BCCI, said, “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL, 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as TATA Motors.”

Harrier will also continue with the very popular Harrier Fan Catch where fans are rewarded INR 1 lakh for taking a single-handed catch of a six. One lucky fan who wins the most popular Harrier Fan Catch of the season will drive the luxury SUV home.

The 2019 VIVO IPL begins on March 23, 2019.

Do check out:https://technosports.co.in/2019/03/22/dhoni-kohli-ipl-2019/

For more information visit our site, TechnoSports. And download our app from the Google Play Store for more real-time updates. To download the app, click here.

Anik Bhar

Share
Published by
Anik Bhar
Tags: IPL 2019

Recent Posts

Ajax: The story of incredible comebacks

Ajax have beaten Juventus 2-1 in Turin and becomes the first Champions League team to come through three qualifying rounds…

23 hours ago

Acer Chromebook 715 & Chromebook 714 with 8th Gen Intel CPUs launched

Acer launches new Acer Chromebook 714 and Chromebook 715 with latest 8th gen Intel CPUs at Next@Acer event At Acer's…

4 days ago

Acer updates the Predator Helios 300 & launches new Predator 700 gaming laptop

Acer has always been aggressive with their gaming brand Predator. In the last couple of years the Predator gaming laptops…

4 days ago

James Milner: Liverpool have what it takes to win the Premier League

James Milner thinks that Liverpool have what it takes to get their hands on the first Premier League title in…

5 days ago

Ole Gunnar Solskjaer ready to take some tough decisions at Manchester United

Manchester United head coach Ole Gunnar Solskjaer said that he is ready to take some tough decisions at Old Trafford…

6 days ago

Qualcomm announces the new Snapdragon 665, Snapdragon 730, & Snapdragon 730G : See benchmarks & Improvements

Qualcomm has always been aggressive with their processors series for smartphones that made them a giant in the silicon valley.…

6 days ago