Chinese giant Xiaomi is planning to make ‘Redmi’ as a sub-brand of it and planning to manufacture separate smartphones for its consumers
Xiaomi is well known for its bunch of products and yes for its smartphones and smart devices. Xiaomi has been ruling China and India already and also doing a great job significantly all over the world.
Xiaomi is well known to use the ‘Redmi’ variant of its products which most likely focus on the budget segment of smartphones. Redmi products are a huge hit when it comes to a budget-centric country like India.
Sometimes people get confused about Mi products and Redmi ones, but most of the products are great ones, to be honest. Now, to make things simpler and futuristic, Xiaomi’s CEO Lei Jun has confirmed that ‘Redmi’ and ‘Xiaomi’ will get separated for mutual benefit.
We know that Redmi smartphone series is the most popular ones by Xiaomi as they are budget-centric, on the other hand, Mi smartphones provide top-notch smartphones at some legitimate price point.
So, separating each other’s way of making products can help both them to bring some more quality in their smartphones in future. Now, Xiaomi being the parent will have both Redmi and Poco to be their sub-brands.
- Mi smartphones will focus on premium end devices
- Redmi smartphones will be budget-centric and for wider audiences
- Poco will somewhat be for those who want ‘affordable premium smartphones’
Like Oppo which stood to make Realme as its sub-brand later, Huawei who stood to make Honor as its sub-brand, and now Redmi and Xiaomi will get diverged to make a similar approach.
On the other hand, Xiaomi has already announced that its current sub-brand will launch a new device in Bejing, China on the 10th of January 2019. In that event, Xiaomi will officially reveal Redmi to be its sub-brand.
As Xiaomi leaks say that the device will most likely be the Redmi 7 or Redmi Pro 2. The thing that has got confirmed that the device will bear a 48MP camera most likely with the Sony IMX 586 sensor which is seen in the new Honor View 20.
Do check out: Honor View 20: A new Revolution in Smartphone is here